Tuesday, June 15, 2010
How much do you know about Legos??
. W hy is there a whole in the head of the mini-figs now?
We added this hole on the top of the head just in case any kids got one of the heads stuck on their throat. That way they would be able to keep breathing. • Why did I always have pieces left over when I built my castle sets? Do they just do that to jack with kids?
For two reasons: first, because some pieces are so small that they weigh too little to be measured by their scale, during packaging (you will see this when I publish the factory tour. J.) Second, because it's better to have too many of those pieces than have one of them missing. Since we statistically know what pieces may get lost, we include some extras when appropriate.
• Why there are no blonde minifigs in the regular Lego sets?
Because they will look bad with the yellow heads. There are blondes, however, in the licensed lines, like Star Wars or Harry Potter.
• Why aren't Lego figures ever sold separately from the sets?
Minifigures can be purchased separately on a limited basis. Some of our Lego stores sell the minifigures separately. You can also purchase minifigure pieces through Lego.com in the Pick-a-Brick wall. Additionally, there is a set called Community Workers which features nothing but classic minifigures. However, watch shelves in the coming year, you never know what you might find! (What I want to know is where the heck can I buy stormtroopers helmets for all my minifigs. J)
• What do you call the different pieces internally? Any other name beyond bricks, like "flats" for the flat pieces or something similar?
We refer to the standard pieces as bricks. Flat pieces are either plates (these have studs and are 1/3 the height of a Lego brick) or tiles (these are the flat pieces with no studs). Everything is referred to by its stud count, so a classic Lego bricks is referred to as a 2x4. Carry that out, and you can see there are 1x2s and 2x3s and 1x8s and on and on and on…
• Why did you change the color palette?
The color palette changes as our themes change. However, our basic brick colors—red, yellow, blue, green, black and white—will always remain as staples in the assortment.
• Why don't Duplo blocks integrate with Quatro blocks like the regular Lego bricks integrate with Duplo?
Duplo bricks are indeed compatible with Quatro bricks, just as Lego bricks are compatible with Duplo bricks. Lego provides the only building system that is compatible from birth to collector!
• I want you to ask the Lego gang for the definitive answer on the plural for Lego bricks. Is it, as we Brits say, simply Lego, or is it, as some Americans insist, Legos?
Actually both the Brits and the Americans are wrong—but are all forgiven! “Lego” is an adjective and is not meant to be a standalone name. It should always be Lego bricks, Lego building, Lego products, etc.
• Why there are no black minifigs?
When the minifigure was first introduced 30 years ago, it was given the iconic yellow skin tone to reflect the non-specific and transcendental quality of a child’s imagination. In 2002, as more licensed properties were added to the assortment, the decision was made to introduce ethnic and skin tones more in keeping with the actual characters and personalities who were being replicated. This included the introduction of black minifigures. However, these ethnic minifigures are only used in our licensed sets, all Lego playthemes continue to use the generic yellow face.
About the company
•How many Lego bricks are produced each year?
Approximately 19 billion Lego elements are produced per year. 2.16 million are molded every hour, 36,000 every minute.
• Approximately, how many bricks they've ever made since Lego started to produce them?
More than 400 billion Lego bricks have been produced since 1958. There are about 62 Lego bricks per person of the Earth’s population.
• How many Lego sets do they manufacture per year?
The number of sets varies per time of year and per year. In the U.S., we launch on average 130 new sets per year. Approximately 7 Lego sets are sold every second around the world.
• How much money do they make per piece?
Because we have so many specialized pieces, the average cost per piece is difficult to name. For example, a 2x4 Lego brick does not require the complexity to produce as a Lego minifigure or a Lego fence piece. The molds that we use to create Lego elements are very expensive to design and produce.
• When can we buy ANY Lego element on shop.Lego.com (and maybe get recommended replacement suggestions if they are not available). If I will pay $300+ for a GREAT Lego Technic model used on eBay, I certainly would have no problems dropping the same into one of my own creations?
We are always working to improve the assortment of pieces available through our Pick a Brick service. Right now we have over 900 elements available. Unlike the traditional toy retail business, it’s more difficult for us to project which individual pieces or elements will be in demand in a given time period. For example, we know that kids like Lego sets with wheels. So if a new set has wheels, we look at other sets historically that have wheels to predict the demand. But in an individual brick fulfillment, we have no way to know when someone may decide to build a six-foot monster that is orange, thereby requiring a huge amount of orange bricks. As a result, we currently limit the number of bricks available.
Posted by LisaRenee @ LisaRenee Fogarty
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